About Peter

This author has not yet filled in any details.
So far Peter has created 17 entries.

Which audience to talk to first – consumers or businesses

Seawoods Grand Central, Navi Mumbai, India

Which type of PR should come first in the life of a business – B2B or B2C? Peter Curtain* reports

Attention growth companies – want to get better known? First, start building a network – then, and only then, start addressing consumers.

But wait, what’s the difference? B2B PR – business […]

Earth Day highlights crucial role of green campaigners

by Peter Curtain

Earth Day, a calendar date observed worldwide on 22 April to show support for environmental protection, is a great reminder of some of the campaigners who’ve alerted us to the urgent need to care for our planet.

This occasion has been celebrated each year since 1970 and now features events coordinated globally […]

By |April 21st, 2020|Categories: Uncategorized||0 Comments

Things I learned in the Covid-19 lockdown

The past four weeks look set to alter society for years, with huge impact on the economy. Peter Curtain reflects on these changes and offers some thoughts on communication in the post-coronavirus world

1. We’re all global now. A virus that emerged from live-animal markets in the regional Chinese city of Wuhan became big when […]

By |April 16th, 2020|Categories: Uncategorized||0 Comments

Meeting the challenges and opportunities of the new green economy

Meeting the challenges and opportunities of the new green economy

In this Financial Director article, Peter Curtain of Allerton Communications highlights the huge impact concerns about the environment are starting to have both on investment and the wider business world, and suggests how firms can act.

By |January 23rd, 2020|Categories: Uncategorized||0 Comments

Making news: how to supercharge investor communications in the MiFID II era

Regulatory news is a vital tool in investor relations. Also important is generating media interest and coverage. It’s great to excel at these channels – but they’re only part of the picture.

Your wider corporate conversation should be even more value-creating – filling in gaps, injecting emotion, producing an overview – to positively inform investor […]

By |July 23rd, 2019|Categories: News||0 Comments

We’re hiring: Corporate PR professional

Allerton Communications, a boutique corporate and financial PR firm specialising in energy, sustainability and growth companies, is expanding.

We’re seeking an able, resourceful freelance PR professional to join our team in delivering great results for exciting growth-company clients in energy, cleantech, resource efficiency, transport and built environment, plus technology, healthcare and finance.

Working mainly from home, […]

By |July 9th, 2019|Categories: News||0 Comments

Increased press regulation not only hurts free speech, it’s bad for PR too – PR Week article

Allerton’s Peter Curtain shares his views on what press regulation proposals mean for PR:


By |November 4th, 2016|Categories: News||0 Comments

How PR changed thinking on water conservation in the Australian suburbs

See Peter Curtain’s blog post for

By |June 1st, 2016|Categories: News||0 Comments

Allerton talks IPOs to NatWest ContentLive

Peter Curtain of Allerton gives his views on what companies can expect when they float here in this article.

By |April 26th, 2016|Categories: News||0 Comments

Private equity gets seriously busy in North of England

Peter Curtain reports on a recent trip.

We’ve been catching up with some advisers on a visit to the Northwest of England and one thing is clear – investors are fighting hard for the best deals.

As one professional told us: “There’s massive demand for quality assets among private equity investors. They have full-time teams scouting […]

By |March 23rd, 2016|Categories: News||0 Comments