Vinícius Sgarbe, FreeImages
Life and work are changing, and amid the shifting landscape, effective engagement with stakeholders is vital.
The past year shows how much we can achieve away from the office. Now, as the economy starts to open up, customers, investors, staff and partners will be moving about as never before, and ultra-reliant on mobile […]
By Peter Curtain
For any company looking to make a difference in the green economy, it’s vital to think about communication. We would say this – we’ve been helping innovators in energy and sustainability to tell their story for more than 12 years.
Don’t be put off by the size of your business or by cost. […]
Miracle on 34th Street is considered a must-see film at this time of year. (‘Christmas’ was omitted from the title for the May 1947 release.)
The triple-Oscar winner is a seasonal box of delights that once opened, reveals profound truths about public relations – and they apply today.
These address leadership, brand authenticity, mental health, employee […]
Seawoods Grand Central, Navi Mumbai, India
Which type of PR should come first in the life of a business – B2B or B2C? Peter Curtain* reports
Attention growth companies – want to get better known? First, start building a network – then, and only then, start addressing consumers.
But wait, what’s the difference? B2B PR – business […]
by Peter Curtain
Earth Day, a calendar date observed worldwide on 22 April to show support for environmental protection, is a great reminder of some of the campaigners who’ve alerted us to the urgent need to care for our planet.
This occasion has been celebrated each year since 1970 and now features events coordinated globally […]
The past four weeks look set to alter society for years, with huge impact on the economy. Peter Curtain reflects on these changes and offers some thoughts on communication in the post-coronavirus world
1. We’re all global now. A virus that emerged from live-animal markets in the regional Chinese city of Wuhan became big when […]
Meeting the challenges and opportunities of the new green economy
In this Financial Director article, Peter Curtain of Allerton Communications highlights the huge impact concerns about the environment are starting to have both on investment and the wider business world, and suggests how firms can act.