Allerton Communications is praised in a key case study by the Chartered Institute of Marketing, the prestigious professional and training body, for producing the Energy Matters magazine and e-zine for our client CKD Galbraith.
They used to say about banks that the best time to start one was 20 years ago – the point being, lenders make so much money, think what you’ve missed in the meantime. In rather the same way, I often advise companies to start effective communications as soon as they can – think what you can achieve when people understand your business.
There’s no shortage of advice on communications but here are 10 rules to help you get your message across to both investors and other important targets.
People get excited about stock market flotations because they are (or should be) an opportunity to make money – this applies primarily to new investors of course, but management and the original investors may also be out to cash in some of their holdings.