PR

Powerful film about Santa Claus … and PR

Miracle on 34th Street is considered a must-see film at this time of year. (‘Christmas’ was omitted from the title for the May 1947 release.)

The triple-Oscar winner is a seasonal box of delights that once opened, reveals profound truths about public relations – and they apply today.

These address leadership, brand authenticity, mental health, employee […]

December 31st, 2020|

Seawoods Grand Central, Navi Mumbai, India

Which type of PR should come first in the life of a business – B2B or B2C? Peter Curtain* reports

Attention growth companies – want to get better known? First, start building a network – then, and only then, start addressing consumers.

But wait, what’s the difference? B2B PR – business […]

June 21st, 2020|