April 16, 2020
The past four weeks look set to alter society for years, with huge impact on the economy. Peter Curtain reflects on these changes and offers some thoughts on communication in the post-coronavirus world
1. We’re all global now. A virus that emerged from live-animal markets in the regional Chinese city of Wuhan became big when people we know began catching it.
2. Health is important. Work, leisure, politics, entertainment, media – things that normally hold our attention – go out the window when loved ones get sick. People are frightened by symptoms, moved by heart-wrenching radio accounts of bereaved strangers and the heroism of key workers; they’re shocked by the PM’s sudden grave illness. And they turn out daily to bang pots in thanks to strangers in uniforms.
3. The world can change very quickly.
4. As never before, we appreciate the shop workers as they stack shelves and check out groceries, braving infection each day.
5. Knowledge is important. Medical and scientific experts have won unrivalled respect and recognition after years of quiet research and innovation, teaching and treating patients. They have the ear of Government, and what they say matters as never before.
6. Populations will give their leaders latitude, as long as they trust them.
7. It’s time to review, downwards, the social media budgets of certain police forces.
8. Social distancing. Left to their own devices, most people will do the right thing.
9. Human contact was a treasure we took for granted. When it’s over, people will spend more time with family.
10. Young children need less entertainment than we thought. Left alone, they’ll go into their own imaginations – without bespoke outings and visits to soft-play centres.
11. Sustainability matters.
12. A dog is a wonderful companion. Pets bring calm and cheer and provide a reason – now an excuse – to walk each day.
13. WFH. Will we want to re-join the rat race, packed in a tube train – and will employers want to pay for big, costly offices?
14. Pensions, savings and other investments can lose 20% of their value in a few days.
15. The UK is full of Renaissance people – newly discovered students and exponents of art, music, language, culture and rediscovered books. Many of us are more inclined than before to read a book than turn on a device. And we all have things that can be usefully done to our homes.
16. Hope for the best and prepare for the worst.
17. The thing you really, really need to buy is food – even those joining the swelling ranks of veg growers.
18. Community spirit and endeavour are alive and well. Up and down the country, groups are forming to assist the elderly and vulnerable. We’ve also discovered ‘corona-snitchers’.
19. Their congregations barred from church, mosque and synagogue, religious leaders are taxing their imaginative power, finding new ways to reach their flocks.
20. A key reason for school is social – children miss their friends more than the work.
21. Where you live matters more than what your pad cost – better a shack in the woods than a city penthouse. Balconies and gardens will command a premium.
22. Nature matters – cleaner air, clearer skies and empty streets have reacquainted us with birdsong, walking and cycling.
23. There are no easy answers.
Communicators will want to review their approach and see how the different threads emerging from a post-virus world affect their work.
Marketers have long used the ‘ordinary hero’ angle to align their brands with their target audiences. Now we’ve witnessed the huge extent to which the public will embrace those who quietly get on with making a real difference.
At a time where pop stars are derided for milk-bath messages and old-timers like Bill Gates win praise, not only for getting behind public health campaigns with real money, but for accurately predicting a ruthless pandemic, we’ll need to think even more carefully about recruiting influencers.
More generally, we should remind ourselves that money isn’t everything, people are capable of great good, and individual lives matter.
February 19, 2025
The Government faces many challenges, from enhancing European security to advancing AI and manufacturing. A crucial aspect of this is effectively communicating its environmental goals.
December 17, 2024
I braved the Christmas shopping and party crowds to join a group of people looking to make energy supply as reliable and efficient as possible.
November 28, 2024
Amid the hullaballoo about #netzero and its effects on the UK economy, I visited a group of low-carbon innovators to see how they’re making energy more sustainable and efficient for future generations.
April 14, 2024
Efforts are being made to tempt pension fund managers back to London equities. That includes a Government push to make pension funds publicly disclose how much they invest in UK businesses compared to those overseas.
March 19, 2024
Last week a Government scheme to promote heat pumps for homes was delayed by 12 months. Days later, the National Audit Office urged ministers to support the rollout ‘in a way that minimises the long-term costs to both taxpayers and consumers’.
A great privilege for our take on the UK ground-mounted solar market to appear in PV Europe magazine
March 6, 2024
Attending day 1 of Futurebuild 2024 yesterday I was struck by the large numbers and the buzzy vibe. And the crowd was bigger than it looked – the two or three events happening as I arrived were pretty packed. More here: https://bit.ly/49ZTAIv
January 8, 2024
Solar PV is taking off in the UK, and 2024 is shaping up to be the best year yet for the technology. Let’s look at some of the factors driving the transition.
September 18, 2023
As PR advisers working in the green economy, we’re as likely to be asked how to communicate an organisation’s sustainability as what it actually means.
What a brilliant night at Re-Tech Drinks – ‘Bringing together good people in Renewables and Technology the Southwest ‘re-tech’ community’. The event did what it said on the tin.
November 8, 2022
Allerton Communications is growing. We’re seeking a resourceful Digital Communications Executive to serve our low-carbon economy etc clients.
September 6, 2022
A renewable-energy consultant told me of two engineers working in UK industry some years ago who discussed a tricky technical issue that could be addressed in one of two ways.
March 8, 2021
Life and work are changing, and amid the shifting landscape, effective engagement with stakeholders is vital. The past year shows how much we can achieve away from the office. Now, as the economy starts to open up, customers, investors, staff and partners will be moving about as never before, and ultra-reliant on mobile communication.
February 17, 2021
For any company looking to make a difference in the green economy, it’s vital to think about communication. We would say this – we’ve been helping innovators in energy and sustainability to tell their story for more than 12 years.
December 31, 2020
Miracle on 34th Street is considered a must-see film at this time of year. (‘Christmas’ was omitted from the title for the May 1947 release.) The triple-Oscar winner is a seasonal box of delights that once opened, reveals profound truths about public relations – and they apply today. These address leadership, brand authenticity, mental health, […]
Which type of PR should come first in the life of a business – B2B or B2C? Peter Curtain* reports. Attention growth companies – want to get better known? First, start building a network – then, and only then, start addressing consumers.
April 21, 2020
Earth Day, a calendar date observed worldwide on 22 April to show support for environmental protection, is a great reminder of some of the campaigners who’ve alerted us to the urgent need to care for our planet.
April 16, 2020
The past four weeks look set to alter society for years, with huge impact on the economy. Peter Curtain reflects on these changes and offers some thoughts on communication in the post-coronavirus world 1. We’re all global now. A virus that emerged from live-animal markets in the regional Chinese city of Wuhan became big when […]
January 23, 2020
In this Financial Director article, Peter Curtain of Allerton Communications highlights the huge impact concerns about the environment are starting to have both on investment and the wider business world, and suggests how firms can act.
Regulatory news is a vital tool in investor relations. Also important is generating media interest and coverage. It’s great to excel at these channels – but they’re only part of the picture.
July 9, 2019
Allerton Communications, a boutique corporate and financial PR firm specialising in energy, sustainability and growth companies, is expanding.
Allerton's Peter Curtain shares his views on what press regulation proposals mean for PR
March 23, 2016
We’ve been catching up with some advisers on a visit to the Northwest of England and one thing is clear – investors are fighting hard for the best deals. As one professional told us: “There’s massive demand for quality assets among private equity investors. They have full-time teams scouting around the country, talking to potential […]
February 3, 2016
Peter Curtain of Allerton is proud to have joined the People & Communities Technical Committee of Watef, the Water Efficiency Network, and looks forward to making a contribution to this great initiative.
February 1, 2016
Energy Matters - read issue 11 of highly informative magazine on renewables, utilities and more from our client CKD Galbraith here.
January 29, 2016
Allerton Communications has been shortlisted along with our client CKD Galbraith in the industry-leading PR Moment Awards for our work producing Energy Matters. This is a great accolade and we're very proud.
November 30, 2015
Allerton Communications is praised in a key case study by the Chartered Institute of Marketing, the prestigious professional and training body, for producing the Energy Matters magazine and e-zine for our client CKD Galbraith.
June 26, 2014
They used to say about banks that the best time to start one was 20 years ago – the point being, lenders make so much money, think what you’ve missed in the meantime. In rather the same way, I often advise companies to start effective communications as soon as they can – think what you can achieve when people understand your business.
May 19, 2014
There’s no shortage of advice on communications but here are 10 rules to help you get your message across to both investors and other important targets.
April 7, 2014
People get excited about stock market flotations because they are (or should be) an opportunity to make money – this applies primarily to new investors of course, but management and the original investors may also be out to cash in some of their holdings.
