Archives 2024

08 January 2024

Solar looks set to accelerate as consumers

Solar PV is taking off in the UK, and 2024 is shaping up to be the best year yet for the technology. Let’s look at some of the factors driving the transition.

18 September 2023

How sustainability is growing – and why it depends on data

As PR advisers working in the green economy, we’re as likely to be asked how to communicate an organisation’s sustainability as what it actually means.

27 March 2023

Great night shows strength of Southwest renewables-tech economy

What a brilliant night at Re-Tech Drinks – ‘Bringing together good people in Renewables and Technology the Southwest ‘re-tech’ community’. The event did what it said on the tin.

08 November 2022

Digital Communications Organiser

Allerton Communications is growing. We’re seeking a resourceful Digital Communications Executive to serve our low-carbon economy etc clients.

06 September 2022

Renewables key to fixing crisis, as are energy efficiency and persuasion

A renewable-energy consultant told me of two engineers working in UK industry some years ago who discussed a tricky technical issue that could be addressed in one of two ways.

08 March 2021

Green innovators: engagement has changed post-COVID

Life and work are changing, and amid the shifting landscape, effective engagement with stakeholders is vital. The past year shows how much we can achieve away from the office. Now, as the economy starts to open up, customers, investors, staff and partners will be moving about as never before, and ultra-reliant on mobile communication.

17 February 2021

Green economy: growth companies should be great communicators

For any company looking to make a difference in the green economy, it’s vital to think about communication. We would say this – we’ve been helping innovators in energy and sustainability to tell their story for more than 12 years.

31 December 2020

Powerful film about Santa Claus … and PR

Miracle on 34th Street is considered a must-see film at this time of year. (‘Christmas’ was omitted from the title for the May 1947 release.) The triple-Oscar winner is a seasonal box of delights that once opened, reveals profound truths about public relations – and they apply today. These address leadership, brand authenticity, mental health, […]

21 June 2020

Which audience to talk to first – consumers or businesses

Which type of PR should come first in the life of a business – B2B or B2C? Peter Curtain* reports. Attention growth companies – want to get better known? First, start building a network – then, and only then, start addressing consumers.

21 April 2020

Earth Day highlights crucial role of green campaigners

Earth Day, a calendar date observed worldwide on 22 April to show support for environmental protection, is a great reminder of some of the campaigners who’ve alerted us to the urgent need to care for our planet.