PR type

Corporate / sustainability


Innasol is a manufacturer of biomass boilers and CHP units. The renewable energy innovator commissioned Allerton to raise its awareness of its unique technology and drive recruitment to its certified training programme for quality installation contractors.


We generated news updates, targeting trade press – briefing, arranging interviews, providing photography and related materials. Allerton set up and wrote a regular corporate blog to support the company’s environmental credentials. We entered the company in a key award for green-energy entrepreneurs, and the National Business Awards.


We raised awareness among contractors and others through 20-plus articles in targeted trade media, supporting high levels of applications for training sessions at company headquarters. Our submissions resulted in our client being highly commended and shortlisted in both the national trade awards and the National Business Awards.