PR type
Corporate / sustainability
Objective
Innasol is a manufacturer of biomass boilers and CHP units. The renewable energy innovator commissioned Allerton to raise its awareness of its unique technology and drive recruitment to its certified training programme for quality installation contractors.
Action
We generated news updates, targeting trade press – briefing, arranging interviews, providing photography and related materials. Allerton set up and wrote a regular corporate blog to support the company’s environmental credentials. We entered the company in a key award for green-energy entrepreneurs, and the National Business Awards.
