SOLARWATT - Allerton Communications

Corporate / sustainability

Solarwatt is the leading German manufacturer of complete photovoltaic systems. We were tasked with raising the company’s profile among quality solar energy installation contractors in the UK.

Objective

Solarwatt is the leading German manufacturer of complete photovoltaic systems. We were tasked with raising the company’s profile among quality solar energy installation contractors in the UK. Key objectives were to: increase the number of installer partnerships; highlight Solarwatt’s modular system approach, with solar PV modules, smart battery storage and EnergyManager control apparatus; raise awareness of the company in selected European markets outside UK.

Action

We developed a four-track campaign:

Writing and designing content for trade media coverage;
Creation of a corporate blog to explain solar PV and storage, modular design, energy independence for homeowners and SMEs and the environmental benefits;
Setting and delivering a social media strategy to engage with installers and renewable energy professionals on Facebook and Linkedin, with catchy posts for FB and longer articles for LinkedIn, both of which drove traffic to the company website;
Support for client marketing initiatives at public and trade events; longer articles for European trade media on market development and for UK publications explaining leading technology; developing case studies to illustrate the technology benefits, with text and photos.

Results

Solarwatt experienced a major increase in engagement with installation and other renewable-energy professionals, established a strong social media presence in the UK, raising targeted FB page reach to 328,755 opportunities to see in the first 6 months, creating awareness, supporting partnerships and fulfilled business opportunities.

Galbraith commissioned Allerton to position its team as the go-to expert advisers on all property and planning aspects of renewable-energy, telecoms and infrastructure.

The renewable energy innovator Innasol commissioned Allerton to raise its awareness of its unique technology and drive recruitment to its certified training programme

PowerHouse Energy Group plc tasked the Allerton team with raising the company profile among investors, financial audiences and influencers.

Propelair is a private equity-backed developer of high-performance, water-efficient toilet system, which uses 1.5 litres of water per flush compared to the 9-litre UK average.

Solarwatt is the leading German manufacturer of complete photovoltaic systems. We were tasked with raising the company’s profile among quality solar energy installation contractors in the UK.